Ettore is a totem bookcase made of cellular cardboard. Ettore also stands as an experimentation on a material (cardboard) that is here taken to extremes, since it achieves forms otherwise impossible to obtain with any other material.
Ettore is a totem bookcase made of cellular cardboard.
Ettore also stands as an experimentation on a material (cardboard) that is here taken to extremes, since it achieves forms otherwise impossible to obtain with any other material.
Ettore is a clear reference to Sottsass and the Memphis Group that were pursuing the path of a great utopia in the early 80s . We can therefore say that Ettore is a contemporary tiny utopia made of cardboard.
Since 2018 he has been the creative manager and co-founder of several brands with a focus on the relationship between design and craftsmanship. Since 2019 he has been a partner of SBAM Studio where he deals with brand identity and visual communication.
